Responsibility
With scarcity at the core of our business model, we believe that producing only as required is the best step in curbing fashion's problem with overproduction and consumption. We believe the future is circular, and our responsibility extends beyond limiting our output. Working solely with natural [organic where possible] and single fibre materials that can either be repaired, reused, recycled or returned to the land at the end of their lives. We've also partnered with local Pōneke-based business Little Yellow Bird to recycle our 100% cotton offcuts through a closed-loop-recycling process.